Shein Sustainability Commercial
Shein Sustainability Commercial
Revitalizing SHEIN's global brand through a sustainability-focused motion graphics campaign.
Revitalizing SHEIN's global brand through a sustainability-focused motion graphics campaign.
Role
Illustrator
Motion Designer
Timeline
4 weeks
(Nov '23 - Dec '23)
Skills & Tools
Brand Identity Prism, Creative Brief, Storyboarding, Graphic Design, Motion Graphics, Adobe Illustrator & After Effects
Team
Only me
Table of content
Overview
About the client and the project
About the client and the project
SHEIN, a global online fashion retailer founded in 2008, renowned for trendy and affordable clothing, is addressing sustainability doubts. Through transparent communication of eco-friendly initiatives, the campaign aims to reshape its image, rebuild credibility, and connect with eco-conscious consumers.
SHEIN, a global online fashion retailer founded in 2008, renowned for trendy and affordable clothing, is addressing sustainability doubts. Through transparent communication of eco-friendly initiatives, the campaign aims to reshape its image, rebuild credibility, and connect with eco-conscious consumers.
Goal
The goal of the project
The goal of the project
Enhance brand image, rebuild credibility, and connect with eco-conscious consumers through transparent communication of sustainability initiatives.
Enhance brand image, rebuild credibility, and connect with eco-conscious consumers through transparent communication of sustainability initiatives.
Problem & Solution
A synopsis of the problem and solution
A synopsis of the problem and solution
SHEIN's Sustainability Challenge
SHEIN faces skepticism about its sustainability amid rapid growth, impacting its credibility and appeal, especially among eco-conscious consumers.
SHEIN faces skepticism about its sustainability amid rapid growth, impacting its credibility and appeal, especially among eco-conscious consumers.
A Commercial Campaign for Eco-Conscious Fashion
Embarking on a sustainable revolution, this campaign seeks to intricately weave eco-friendly practices into SHEIN's production and supply chain. The comprehensive strategy aims to fortify the brand's dedication to sustainability, employing transparent communication to captivate and align with the values of fashion-conscious consumers.
Embarking on a sustainable revolution, this campaign seeks to intricately weave eco-friendly practices into SHEIN's production and supply chain. The comprehensive strategy aims to fortify the brand's dedication to sustainability, employing transparent communication to captivate and align with the values of fashion-conscious consumers.
My Process
Brand Identity Prism
Brand Identity Prism
SHEIN's brand identity prism weaves classic elegance, dynamic inclusivity, and a commitment to accessibility and sustainability, fostering strong global relationships and empowering customers to shape their confident, individualistic personas:
SHEIN's brand identity prism weaves classic elegance, dynamic inclusivity, and a commitment to accessibility and sustainability, fostering strong global relationships and empowering customers to shape their confident, individualistic personas:
The 6 key elements:
Physique: SHEIN's tangible brand aspects include a logo, website, and fashion products, using black and white to signify elegance and adaptability.
Physique: SHEIN's tangible brand aspects include a logo, website, and fashion products, using black and white to signify elegance and adaptability.
Personality: SHEIN's character is youthful, dynamic, and inclusive, engaging through modern and trendy communication.
Personality: SHEIN's character is youthful, dynamic, and inclusive, engaging through modern and trendy communication.
Culture: SHEIN's culture centers on accessibility and sustainability, introducing on-demand manufacturing for inclusivity and environmental responsibility.
Culture: SHEIN's culture centers on accessibility and sustainability, introducing on-demand manufacturing for inclusivity and environmental responsibility.
Relationship: SHEIN builds connections through user-friendly platforms, strong social media engagement, and efficient customer service, fostering global connections and loyalty.
Relationship: SHEIN builds connections through user-friendly platforms, strong social media engagement, and efficient customer service, fostering global connections and loyalty.
Self-Image: SHEIN empowers individual expression through diverse clothing options, allowing customers to shape a stylish, confident, and expressive self-image.
Self-Image: SHEIN empowers individual expression through diverse clothing options, allowing customers to shape a stylish, confident, and expressive self-image.
Reflection: SHEIN's reflection is one of accessibility and empowerment, fostering a global community celebrating fashion choices resonating with individual personalities and lifestyles.
Reflection: SHEIN's reflection is one of accessibility and empowerment, fostering a global community celebrating fashion choices resonating with individual personalities and lifestyles.
Creative Brief
Creative Brief
Crafting a creative brief to address challenges, set objectives, propose solutions, new logo designs, incorporate compelling adjectives, target specific demographics, all within a tight 4-week timeline.
Crafting a creative brief to address challenges, set objectives, propose solutions, new logo designs, incorporate compelling adjectives, target specific demographics, all within a tight 4-week timeline.
Motion Graphics Elements
Motion Graphics Elements
The redesigned logo designs:
The redesigned logo designs:
The color palette and typography:
The color palette and typography:
Styleframes
Styleframes
That's a wrap! I hope you enjoyed it ✨
That's a wrap! I hope you enjoyed it ✨
Like what you see? Let’s chat!
Like what you see? Let’s chat!
Find me on:
Find me on:
